1. In the cases of Kenna’s music and the Aeron chair we see that first impressions can often lead us astray. What we initially judge as disapproval may just be a case of confusion or mistrust for something new and different. How can we distinguish a decision motivated by fear of the unknown from the ones that stem from genuine dislike towards something? Are we better off leaving it to the experts to tell us what we should like?
2. What if we have personal investment in the new product or person? Can we or how do we separate our emotional involvement from our intuitive judgment?
3. Do you believe our unconscious reactions come out of a locked room that we can’t ever truly see inside? Can we ever know ourselves wholly and understand the motivation and reason behind our every move? If an individual claims to completely know how their mind works, are they incredibly self-aware or just delusional? And if we can’t totally get behind that locked door and fully ‘know’ why we react the way we do, is psychiatry an over-priced and limited exercise?