The Tipping Point: Reading Guide – Chapter Two

1. The Tipping Point is that magic moment when an idea, pilule trend or social behavior crosses a threshold, sales tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of The Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?
1. The Tipping Point is that magic moment when an idea, pilule trend or social behavior crosses a threshold, sales tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of The Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

Introduction

1. The Tipping Point is that magic moment when an idea, advice trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

1. The Tipping Point is that magic moment when an idea, pilule trend or social behavior crosses a threshold, sales tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of The Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

Introduction

1. The Tipping Point is that magic moment when an idea, advice trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

Introduction

1. The Tipping Point is that magic moment when an idea, drugstore trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, seek at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

1. The Tipping Point is that magic moment when an idea, pilule trend or social behavior crosses a threshold, sales tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of The Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

Introduction

1. The Tipping Point is that magic moment when an idea, advice trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

Introduction

1. The Tipping Point is that magic moment when an idea, drugstore trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, seek at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

1. The Tipping Point is that magic moment when an idea, treatment trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, sildenafil at heart, gradualists, our expectations set by the steady passage of time, view is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

The Three Rules of Epidemics

The Law of the Few:

3. The 80/20 Principle states that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. This idea is central to the Law of the Few theory where a tiny percentage of people do the majority of work. But say you took those 20 people who do all the “work” away, rx would changes or epidemics never occur or would the next 20 people step into that role and assume the position of “workers”? Is one born an exceptional person, more about a ‘one of the few,’ or could someone eventually learn how to become a member of this exceptional group?

Stickiness Factor:

4. Stickiness means that a message makes an impact and doesn’t go in one ear and out the other. Take a simple, every day example of this. Think about a song that you couldn’t get out of your head or that television commercial you still remember from when you were a kid. Could you pinpoint what it is you think makes them “sticky?”

The Power of Context:

5. This says that human beings are a lot more sensitive to their environment than they may seem. How attuned are you to your environment and its effect on you? Have you felt your mood change because of the surroundings even if it’s as subtle as standing near a couple in a bitter argument or being in a cluttered, messy bedroom?

The Three Rules of Epidemics

The Law of the Few:

3. The 80/20 Principle states that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. This idea is central to the Law of the Few theory where a tiny percentage of people do the majority of work. But say you took those 20 people who do all the “work” away, rx would changes or epidemics never occur or would the next 20 people step into that role and assume the position of “workers”? Is one born an exceptional person, more about a ‘one of the few,’ or could someone eventually learn how to become a member of this exceptional group?

Stickiness Factor:

4. Stickiness means that a message makes an impact and doesn’t go in one ear and out the other. Take a simple, every day example of this. Think about a song that you couldn’t get out of your head or that television commercial you still remember from when you were a kid. Could you pinpoint what it is you think makes them “sticky?”

The Power of Context:

5. This says that human beings are a lot more sensitive to their environment than they may seem. How attuned are you to your environment and its effect on you? Have you felt your mood change because of the surroundings even if it’s as subtle as standing near a couple in a bitter argument or being in a cluttered, messy bedroom?

CHAPTER ONE: The Three Rules of Epidemics

The Law of the Few:

3. The 80/20 Principle states that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. This idea is central to the Law of the Few theory where a tiny percentage of people do the majority of work. But say you took those 20 people who do all the “work” away, healing would changes or epidemics never occur or would the next 20 people step into that role and assume the position of “workers”? Is one born an exceptional person, capsule a ‘one of the few,’ or could someone eventually learn how to become a member of this exceptional group?

Stickiness Factor:

4. Stickiness means that a message makes an impact and doesn’t go in one ear and out the other. Take a simple, every day example of this. Think about a song that you couldn’t get out of your head or that television commercial you still remember from when you were a kid. Could you pinpoint what it is you think makes them “sticky?”

The Power of Context:

5. This says that human beings are a lot more sensitive to their environment than they may seem. How attuned are you to your environment and its effect on you? Have you felt your mood change because of the surroundings even if it’s as subtle as standing near a couple in a bitter argument or being in a cluttered, messy bedroom?

The Three Rules of Epidemics

The Law of the Few:

3. The 80/20 Principle states that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. This idea is central to the Law of the Few theory where a tiny percentage of people do the majority of work. But say you took those 20 people who do all the “work” away, rx would changes or epidemics never occur or would the next 20 people step into that role and assume the position of “workers”? Is one born an exceptional person, more about a ‘one of the few,’ or could someone eventually learn how to become a member of this exceptional group?

Stickiness Factor:

4. Stickiness means that a message makes an impact and doesn’t go in one ear and out the other. Take a simple, every day example of this. Think about a song that you couldn’t get out of your head or that television commercial you still remember from when you were a kid. Could you pinpoint what it is you think makes them “sticky?”

The Power of Context:

5. This says that human beings are a lot more sensitive to their environment than they may seem. How attuned are you to your environment and its effect on you? Have you felt your mood change because of the surroundings even if it’s as subtle as standing near a couple in a bitter argument or being in a cluttered, messy bedroom?

CHAPTER ONE: The Three Rules of Epidemics

The Law of the Few:

3. The 80/20 Principle states that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. This idea is central to the Law of the Few theory where a tiny percentage of people do the majority of work. But say you took those 20 people who do all the “work” away, healing would changes or epidemics never occur or would the next 20 people step into that role and assume the position of “workers”? Is one born an exceptional person, capsule a ‘one of the few,’ or could someone eventually learn how to become a member of this exceptional group?

Stickiness Factor:

4. Stickiness means that a message makes an impact and doesn’t go in one ear and out the other. Take a simple, every day example of this. Think about a song that you couldn’t get out of your head or that television commercial you still remember from when you were a kid. Could you pinpoint what it is you think makes them “sticky?”

The Power of Context:

5. This says that human beings are a lot more sensitive to their environment than they may seem. How attuned are you to your environment and its effect on you? Have you felt your mood change because of the surroundings even if it’s as subtle as standing near a couple in a bitter argument or being in a cluttered, messy bedroom?

1. The Tipping Point is that magic moment when an idea, viagra sale trend or social behavior crosses a threshold, tips, and spreads like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?
2. The possibility of sudden change is at the center of the idea of the Tipping Point — big changes occurring as a result of small events. If we agree that we are all, view at heart, gradualists, our expectations set by the steady passage of time, is it reassuring to think that we can predict radical change by pinning their tipping points? Can we really ensure that the unexpected becomes the expected?

The Law of the Few

6. Would you rather see a film, prostate eat at a restaurant or shop at a store on hearing from a friend that it’s good or do you prefer to go in ‘blind’ with no expectations? Is the word-of-mouth phenomenon a strictly organic process or can it be manipulated? By this, treatment I mean, do products circulate via word-of-mouth solely based on their merit and impact on the consumer or is it possible for marketers to create buzz from people paid to do so? Would this work or would this fail as soon as the ‘word’ got beyond the ‘fixed’ transmitters?

7. Connectors — the kinds of people who know everyone and possess special gifts for bringing the world together. What kind of careers and job titles would you expect Connectors to have? Connectors are defined by having many acquaintances, a sign of social power, but do you think a Connector privileges quantity over quality? How do Connectors embody the maxim “it’s not what you know but who you know?”

8. Maven — means one who accumulates knowledge and who has information on a lot of different products or prices or places. Could anyone be a maven if they just have the diligence and desire to learn a specific craft or area of knowledge?

9. Salesmen — are the select group of people with the skills to persuade us when we are unconvinced of what we are hearing. Discuss what you think makes a good salesman? Think about the last time you were in a store and what you liked or didn’t like about the retail person assisting you? Have you ever felt suckered into buying something or recognized the only reason you bought an item (or even one in ever color) was because of the person selling it to you?

10. What happens when two people talk? They engage in a kind of dance. Their volume and pitch fall into balance and they fall into physical and conversational harmony? So, when we ‘click’ with someone, is this harmony immediately established without effort or can it be created and fine-tuned with practice or over time? Is it this synchronicity that leads to attraction? Does the way people ‘dance’ with each other indicate the presence of chemistry?

11. What would you describe yourself as — a connecter, maven or salesman? Think of the people you know and who out of them best exemplifies these categories and why.